Google Ads Migration for Contractors: Migrating Local Services Ads Into Google Ads
Your old reports will not follow you into Google Ads. Here is what contractors lose, what carries over, and what to fix before your date.
Read itThe migration, explained plainly
Short guides for HVAC, plumbing, and electrical owners who run their own Google ads. No jargon. Just what changes and what to do about it.
Google won't carry your Local Services Ads reports into Google Ads. Here's what survives and what doesn't
Your reports don't come along and your leads do. Here's the exact 14 day notice timeline and a two column list of what survives the move.
Read itWhat is AI Max, and does it affect my Local Services Ads?
Starting September 1, 2026, Google moved Search campaigns that use campaign level broad match or Automatically Created Assets into AI Max. This is separate from the LSA move. Here's what it changes and how to check your account.
Read itHow to export your LSA reporting history before migration day (step by step)
Your leads transfer and your reports don't. Here's the order of work a busy owner can follow alone in about an hour.
Read itWeekly budgets are becoming daily budgets. Here is what changes
A $700 week becomes $100 a day and a $3,040 monthly ceiling. That's the same money over an average month, so here's what to check.
Read itYour cost per lead cap is going away. What replaces it and how to not overpay
One campaign, one Target CPA. Split your services into separate campaigns, and pick at least six structured callouts before your ad goes thin.
Read itEditing your Business Profile can pause your ads. Read this before you touch it
Your name, address, and hours are now controlled by your Business Profile. A big change can pause your ads for 24 to 48 hours while Google reviews it.
Read itWhy did my Google Ads bill change? What the 2026 budget switch does
Weekly budgets became daily budgets, and Google says monthly spend isn't changing. Here's what can move your costs and how to check.
Read itLocked out of your Local Services Ads dashboard? Here's what happened and what to do now
Your LSA dashboard sent you to Google Ads because your migration date passed. Your performance reports didn't carry over unless you saved them, but leads, messages, and your Verified badge are safe. Here are the first five things to do inside Google Ads.
Read itWant your own account looked at?
Answer a few quick questions and get a report on what the move does to your account, sent to your email. No charge, no obligation.