Google is deleting your Local Services Ads reporting history. Here's what survives and what doesn't
Your reports die and your leads live. Here's the exact 14 day notice timeline and a two column list of what survives the move.
Read itThe migration, explained plainly
Short guides for HVAC, plumbing, and electrical owners who run their own Google ads. No jargon. Just what changes and what to do about it.
What is AI Max and why did Google turn it on without asking?
Between September 1 and 30, 2026, Google force switches qualifying Search campaigns to AI Max. There's no opt out, and one Target CPA now covers every service you sell.
Read itHow to export your LSA reporting history before migration day (step by step)
Your leads transfer and your reports don't. Here's the order of work a busy owner can follow alone in about an hour.
Read itWeekly budgets are becoming daily budgets. Here is the math that changes
A $700 week becomes $100 a day, and a $3,040 monthly cap instead of $2,800. That's an 8.6 percent silent raise if you don't adjust.
Read itYour cost per lead cap is going away. What replaces it and how to not overpay
One campaign, one Target CPA. Split your services into separate campaigns, and pick at least six structured callouts before your ad goes thin.
Read itEditing your Business Profile can pause your ads. Read this before you touch it
Your name, address, and hours are now controlled by your Business Profile. A big change can pause your ads for 24 to 48 hours while Google reviews it.
Read itWhy did my Google Ads bill go up? The 2026 budget change nobody told you about
A $700 weekly budget becomes a $3,040 monthly ceiling, an 8.6 percent silent raise. Losing the max cost per lead cap also lets costs float above your old target. Here's how to check and fix it.
Read itLocked out of your Local Services Ads dashboard? Here's what happened and what to do now
Your LSA dashboard locked because your migration date passed. Performance reports are gone unless you exported them, but leads, messages, and your Verified badge are safe. Here are the first five things to do inside Google Ads.
Read itWant your own account looked at?
Ten minutes, no charge, no obligation. We tell you what the merge will do to your account.