Weekly budgets are becoming daily budgets. Here is what changes

When your Local Services Ads move into Google Ads, weekly budgets go away and daily budgets take over. Same money, different container, and the container changes how the spending moves day to day.

How is the daily number worked out?

Your weekly budget is divided by 7, and that's your daily average. Your monthly ceiling is that daily average times 30.4.

Can you show the math?

Say your weekly budget is $700. Divided by 7, that's $100 a day. Times 30.4, your monthly ceiling is $3,040. That's what $700 a week adds up to over an average month, and Google says your monthly spend isn't changing. What does change is the shape of the spending, because a daily budget can swing on a busy day.

How do I check the new number?

• Write down your old weekly budget before the account moves.
• Divide it by 7 and confirm the daily number Google shows matches.
• Multiply the daily number by 30.4 to see your monthly ceiling.
• Compare your first full month of spend to that ceiling.

Why does this bite service shops?

Emergency work is lumpy. A burst pipe week and a quiet week don't cost the same. Daily budgets flatten that, so your busy days can run out of room while your quiet days leave money on the table.

What else moves at the same time?

Your max cost per lead setting goes away, covered in this post, and your reporting history doesn't carry over, covered in this one.

Want a second set of eyes, start with the free Migration Readiness Report, and if you want the whole job done for you the Migration Rescue is $2,000 flat. Start on the home page.