What does a lead cost in regular Google Ads?
Google says your Local Services Ads campaign keeps its pay per lead model after the move, so you still pay for valid leads and not clicks. This calculator gives a rough range for what leads cost in regular Google Ads Search and Performance Max campaigns, using outside industry benchmarks, as a point of comparison. It's not a quote, and it's not what your pay per lead campaign will charge.
Low
$1,440
per month at $72 per lead
Mid
$3,000
per month at $150 per lead
High
$7,080
per month at $354 per lead
These are outside benchmarks for regular Google Search and Performance Max campaigns, not for pay per lead campaigns, and not a guarantee. Your real numbers depend on your market, your ad quality, and how fast you follow up with leads.